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How To Create A Successful Mission Statement

We all know we should  have one, yet something keeps us from actually sitting down and writing the darn thing….


The dreaded mission statement.


Most people shudder at the thought of creating one. They would rather experience the tantrum of a small child for a straight 24 hours than sit down to craft a mission statement. I can’t say I blame them. A proper mission statement should be the cornerstone of any business. It’s your roadmap to success, your operations manual in a paragraph. It’s what you should turn to when you want to give up. Your mission statement is what grounds your business when you get off track. If you have employees, it unifies them and gives them clear guidelines of what you expect.


Your mission statement should breathe your business’s purpose right into the very souls of your clients, beckoning them to come to you. Telling them you have what they want; what they need. 


No pressure or anything.


Have no fear; I can help you. Just follow these simple steps and you’ll be on the midnight train to mission statement bliss.


  1. Schedule a block of time! You’ll want alone time to do this, no kiddos on your lap or Spongebob in the background. Put it into your calendar, line up a sitter, and lock your husband out of the house.
  2. Grab a glass of wine and clear your mind
  3. Now, you need to do some soul searching, and answer these questions.


Why are you in business?

What is it that you have to share with the world?

What needs are you meeting for your clients?

What makes your business unique?

How do you want your clients to feel before, during, and after they do business with you? Just write down any words that come to mind.

Why are your clients coming to you?


Take your time with this. Don’t get all hot and bothered if you can’t answer these questions in one sitting. In fact, I don’t expect you to. If you’re anything like me, inspiration may hit at any time, so I encourage you to keep them in a journal, notebook, or ipad/cell phone so you can add to them on the fly.


Once you have these questions answered to your satisfaction, you should have plenty of material to write your statement.

So have it, get your mission statement on, then leave it in the comments below with a link to your website. I’d love to see what you come up with!