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How To Turn Upset Clients Into Your Biggest Fans!

Customer Satisfaction Tips

Have you ever screwed up in your business? I know I have. Whether it was taking too long to get an order fulfilled, not responding fast enough to an e-mail, or sending the wrong product, I’ve done it all.

I firmly believe as a business owner, I owe it to my clients to give them my absolute best. When someone is handing you their hard earned cash, you better take it seriously and appreciate them.

But what happens when you have an unhappy client? It’s bound to happen eventually, even to the entrepreneur with the best intentions.

If handled properly, your mistakes could actually win you your most loyal clients.

Step one is to acknowledge the mistake and take full responsibility with NO EXCUSES! Then offer them a small token as an apology. Maybe it’s a discount, or free shipping. Super bonus points for sending a good old-fashioned card in the mail.

Use this for inspiration and make it your own!


Dear Jane,
“I am so sorry you’re not satisfied with my services (product, etc…) I strive to provide only the best for my clients, and I truly value you and appreciate your business. Please accept my sincere apology for _____________________________________________.

I will do my absolute best to ensure this does not happen again in the future.

Please accept this gift of _______________________________ as my way of saying “I’m sorry”


Warmest Regards,




Now, if you were upset with a business and received that as a response, how would you feel? I know I’d be singing their praises from the rooftops!

Everyone makes mistakes, it’s how we handle them that shows our true character.

Share below if you’ve had an experience where you turned and upset client into a raving fan!